Our Story

Dough 'ay We began as a labour of love, born out of a passion for baking and a deep-rooted belief that homemade is where the heart is. As a lifelong resident of Sutton Coldfield, I wanted to bring a touch of home to our community through freshly baked goods that not only taste delightful but also evoke a sense of nostalgia and comfort. Our journey started in a small kitchen where experimenting with recipes soon turned into a full-fledged business, thanks to the overwhelming support from our wonderful neighbours and friends. Each loaf of artisan bread, custom cake, and pastry selection is crafted with the highest quality ingredients and a sprinkle of love. We pride ourselves on our attention to detail and a commitment to excellence, ensuring every bite is a moment to remember. At Dough 'ay We, we're not just making baked goods; we're creating experiences that bring people together and warm the soul.